The Additives Free Manifesto

Tequila was never meant to be disguised.
It was born from earth, sun, and centuries of craft — not from caramel coloring, sweeteners, or shortcuts. Every drop tells the story of agave fields tended by hand, of ovens fired with patience, of spirits distilled with heart and skill.

But somewhere along the way, truth became optional.
Labels became louder than legacy. Additives blurred the line between artistry and mass production. And consumers were left sipping an imitation of something sacred.

We refuse to let that stand.

We believe in tequila as it was intended — pure, expressive, and honest. We champion the maestros and familias who honor tradition with every batch. We celebrate the bottles that wear transparency like a badge of honor.

This is more than a drink.
It’s a culture. A heritage. A living story.

When you choose additive‑free, you choose authenticity. You taste the flavor imparted by the environment in which it is produced. the hands that made it, the history that shaped it. You honor Mexico’s gift to the world by preserving its truth. 

Make sure to continue to our next section: Additive Free Designation