NOT ALL TEQUILA IS CREATED EQUAL

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Tequila should be the pure expression of agave, water, and time. But in today’s market, too many bottles hide behind a glossy label while masking shortcuts with additives.

What are additives?

Under current regulations, tequila producers can legally add up to 1% by volume of certain substances without disclosing them on the label. 

These can include

• Glycerin for a thicker mouthfeel.
• Caramel coloring to mimic barrel aging.
• Oak extract for “instant” wood notes.
• Sweeteners to cover harsh or thin flavors.

Why it matters

• Flavor integrity — Additives can flatten the natural complexity of agave, replacing terroir with a manufactured profile.
• Transparency — Consumers deserve to know exactly what’s in their glass.
• Tradition — True tequila is crafted from patience, skill, and pure ingredients — not chemistry.

The additive‑free difference

When you choose additive‑free tequila, you taste the land, the harvest, and the craft. You support producers who honor heritage and refuse to cut corners. And you join a movement that values authenticity over artifice.

Because in the end, not all tequila is created equal — and the best doesn’t need anything added.

Make sure to continue to our next section: Additive Free Manifesto